THE PACE OF PROGRESS
2024 MEDIA TRENDS
In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.
In a recent LinkedIn Live, our industry experts discussed The Pace of Progress | dentsu 2024 Media Trends and explored the opportunities, challenges and intricacies of ten trends expected to set the pace of progress in 2024. Review the webinar highlights and re-watch the video for more detail.
Download the full report to uncover the key trends
Download the full 2024 Media Trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape 2024, including generative AI's rise in creativity, search, media planning, and activation. Expect heightened competition among tech platforms, focusing on advertising and data protection. Brands must prioritize sustainable contributions to society, from safe online spaces to carbon efficiencies.