Integrity Economics

TRENDS 8–10

In a world grappling with rising temperatures, AI's societal impacts, and growing cultural divisions, brand growth extends beyond immediate financial performance to encompass broader societal contributions.

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Integrity Economics

TRENDS 8–10

In a world grappling with rising temperatures, AI's societal impacts, and growing cultural divisions, brand growth extends beyond immediate financial performance to encompass broader societal contributions.

Read more

Integrity Economics

TRENDS 8–10

In a world grappling with rising temperatures, AI's societal impacts, and growing cultural divisions, brand growth extends beyond immediate financial performance to encompass broader societal contributions.

Read more

EXPLORE THE TRENDS


Brands must prioritize sustainable contributions to society, from safe online spaces to carbon efficiencies.

TREND 8

The New Faces of Growth

Brands must adapt to diverse and personalized media consumption, aligning with audience needs and identities.

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TREND 9

Safer, Better, Faster, Stronger

Brand assurance evolves to create safer digital environments for people and brands in a fast-paced digital landscape.

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TREND 10

More Attention, Fewer Emissions

Carbon media efficiency strategies optimize impact while reducing emissions, aligning brand success with environmental sustainability.

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Generative AI Takes Center Stage

Revisit TRENDS 1–3

Generative AI's rise in creativity, search, media planning, and activation will shape 2024.

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Download the full report to uncover the key trends

Download the full 2024 Media Trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape 2024, including generative AI's rise in creativity, search, media planning, and activation. Expect heightened competition among tech platforms, focusing on advertising and data protection. Brands must prioritize sustainable contributions to society, from safe online spaces to carbon efficiencies.

THE PACE OF PROGRESS 2024 MEDIA TRENDS

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THE PACE OF PROGRESS 2024 MEDIA TRENDS

© dentsu 2023

Contact Us
dentsu privacy notice
Visit dentsu website

THE PACE OF PROGRESS 2024 MEDIA TRENDS

© dentsu 2023

Contact Us
dentsu privacy notice
Visit dentsu website