the year of impact
2025 MEDIA TRENDS
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
the year of impact
2025 MEDIA TRENDS
Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era.
Download the full report to uncover the key trends
Download the full 2025 media trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape the algorithmic era, including the tangible value from generative AI, the new territories for storytelling, the quest for quality across the media value chain, and the unevenly distributed world marketers must learn to navigate to drive impact.
