Artificial Intelligence ► Actual Impact

TRENDS 1–3

In the algorithmic era generative artificial intelligence will move from experimental to tangible value. As it permeates the lives of people and augments the media toolkit for brands, AI will create a myriad of micro moments for personalized experiences.

Artificial Intelligence ► Actual Impact

TRENDS 1–3

Generative artificial intelligence will move from experimental to tangible value. As it permeates the lives of people and augments the media toolkit for brands, AI will create a myriad of micro moments for personalized experiences.

EXPLORE THE TRENDS

Marketers must keep up with the latest developments in the generative AI landscape in 2025.

TREND 1

Your life. Powered by AI.

By getting out of the chat box, generative AI’s influence grows beyond technology enthusiasts to reach mainstream audiences.

TREND 2

The augmented media toolkit

Artificial intelligence is progressively making its way across the entire media value chain to become a cornerstone of the media toolkit.

TREND 3

A million micro moments

As AI permeates the habits of users and brands alike, it creates more micro moments to deliver one-to-one experiences.

Stories, Expanded

TRENDS 4–6

Brands will reinvest in storytelling to burst the algorithmic bubble in 2025.

Read On

Download the full report to uncover the key trends

Download the full 2025 media trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape the algorithmic era, including the tangible value from generative AI, the new territories for storytelling, the quest for quality across the media value chain, and the unevenly distributed world marketers must learn to navigate to drive impact.

the year of impact 2025 MEDIA TRENDS

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the year of impact 2025 MEDIA TRENDS

Contact Us

dentsu privacy notice

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the year of impact 2025 MEDIA TRENDS

Contact Us

dentsu privacy notice

Visit dentsu website