HOW THE SUPERPOWERS INDEX 2025 WORKS
The Superpowers Index 2025 measures what makes B2B brands stand out in today’s market. It analyses feedback from thousands of decision-makers to understand which brands deliver the strongest experience and value. Each brand is scored across key drivers such as trust, innovation, and ease of doing business. The result is a clear view of who leads their category and why. It’s a benchmark that helps businesses see how their brand truly performs in the eyes of their buyers.
THE BIG TRENDS
TREND 01
In 2025, B2B buyers are striking a balance between personal and professional decision drivers
TREND 02
Brand reputation, reach and advocacy are more important than ever; influencer marketing is a major opportunity
TREND 03
Winning brands simplify the buying process and leverage. AI to deliver faster, more tailored experiences
DOWNLOAD THE REPORT
Discover how leading brands are accelerating deal cycles, leveraging AI for seamless buyer experiences, and turning data-driven insight into commercial growth.
KEY STATS FROM THIS YEAR'S RESEARCH
of B2B buying processes now use AI
Brands that make it easy for buyers close deals 31% more
A 10-point improvement in The Superpowers Index score delivers a 14% uplift in deal value
of buyers used influencers in their last purchase decision
"
THE SUPERPOWERS INDEX IS SO MUCH MORE THAN JUST A PIECE OF RESEARCH; WE USE IT EVERY DAY AS A DIAGNOSTIC TOOL TO BUILD WINNING STRATEGIES FOR CLIENTS.
— Rob Gold, Global President, dentsu B2B
THE WORLDS MOST COMPREHENSIVE STUDY OF B2B BEHAVIOR
LINKEDIN WEBINAR
Our exclusive on-demand webinar is the perfect companion to the PDF report, bringing the 2025 Superpowers Index findings to life with expert commentary on the key themes and data points from the research.
- Hear directly from the team behind the research
- Get additional context and perspectives on the findings
- Understand how to apply the insights to real-world situations