Global Ad Spend Forecasts

DECEMBER 2023

From generative AI to evolving tech landscapes, dentsu's Global Ad Spend Forecasts unravel a dynamic media ecosystem shaped by elections and industry dynamics for a year of unprecedented change.

Download Report

Global Ad Spend Forecasts

DECEMBER 2023

From generative AI to evolving tech landscapes, dentsu's Global Ad Spend Forecasts unravel a dynamic media ecosystem shaped by elections and industry dynamics for a year of unprecedented change.

Download Report

The Briefing

The pace of advertising growth accelerates influenced by key media moments on the horizon.

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Media Outlook

Digital ad spend is predicted to grow at a single-digit rate, while television returns to growth.

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Market Outlook

The Americas region is expected to overtake Asia-Pacific as the most dynamic region.

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Industry Outlook

Travel and transport and pharmaceutical are forecast to be the fastest growing sectors in 2024.

Read on

The Briefing

The pace of advertising growth accelerates influenced by key media moments on the horizon.

Read on

Media Outlook

Digital ad spend is predicted to grow at a single-digit rate, while television returns to growth.

Read on

Market Outlook

The Americas region is expected to overtake Asia-Pacific as the most dynamic region.

Read on

Industry Outlook

Travel and transport and pharmaceutical are forecast to be the fastest growing sectors in 2024.

Read on

Download the full report to uncover your Ad Spend forecasts

Download the latest report to see all the global, regional and sector specific data, as well as explore some of the key factors impacting ad spend shift.

AD SPEND FORECASTS

DECEMBER 2023

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AD SPEND FORECASTS

DECEMBER 2023

dentsu privacy notice

Visit dentsu website

AD SPEND FORECASTS

DECEMBER 2023

dentsu privacy notice

Visit dentsu website