Global Ad Spend Forecasts

DECEMBER 2024

In this new edition of the Global Ad Spend Forecasts, dentsu’s investment analysts provide the latest insights to inform your media investment strategy at the dawn of the Algorithmic Era.

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The Briefing

Driven by continual advertising innovation, ad spend growth continues to outpace the global economic growth.

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Spaces to Watch

From the Algorithmic Era to Retail Media, discover what our experts have to say about the key areas of opportunity in the media landscape in 2025.

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Download the full report to uncover your Ad Spend forecasts

Download the latest report examining major shifts in ad spend by geography and by media channel across 56 markets.

Ad Spend Forecasts DECEMBER 2024

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