GLOBAL AD SPEND FORECASTS

DECEMBER 2025

In this new edition of the Global Ad Spend Forecasts, dentsu’s investment analysts provide the latest insights to inform your media investment strategy.

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THE BRIEFING

Global ad spend is set to surpass $1 trillion as the algorithmic era redefines growth.

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SPACES TO WATCH

From Business Messaging to Agentic AI, discover what our experts have to say about the key areas of opportunity in the media landscape in 2026.

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DOWNLOAD THE FULL REPORT TO UNCOVER YOUR AD SPEND FORECASTS

As algorithms increasingly shape what people see, like, and buy, brands must find new ways to cut through or risk fading from consumer consideration. Download the latest report examining major shifts in ad spend by geography and by media channel across 56 markets.

GLOBAL AD SPEND FORECASTS DECEMBER 2025

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