DENTSU AD SPEND FORECASTS | DECEMBER 2025

SPACES TO WATCH

Discover the key areas of opportunity in the media landscape in 2026.

THE RACE TO AGENTIC AI

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THE EMERGENCE OF SEARCH EXPERIENCE OPTIMIZATION

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THE BUSINESS MESSAGING MOMENT

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THE RACE TO AGENTIC AI

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THE EMERGENCE OF SEARCH EXPERIENCE OPTIMIZATION

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THE BUSINESS MESSAGING MOMENT

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DOWNLOAD THE FULL REPORT TO UNCOVER YOUR AD SPEND FORECASTS

As algorithms increasingly shape what people see, like, and buy, brands must find new ways to cut through or risk fading from consumer consideration. Download the latest report examining major shifts in ad spend by geography and by media channel across 56 markets.

GLOBAL AD SPEND FORECASTS DECEMBER 2025

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