Global Ad Spend Forecasts

MAY 2024

In this mid-year update, dentsu’s investment analysts provide updated advertising forecasts in the context of a slow economic recovery.

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Global Ad Spend Forecasts

DECEMBER 2023

From generative AI to evolving tech landscapes, dentsu's Global Ad Spend Forecasts unravel a dynamic media ecosystem shaped by elections and industry dynamics for a year of unprecedented change.

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The Briefing

The pace of advertising growth accelerates influenced by key media moments on the horizon.

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Media Outlook

Digital ad spend is predicted to grow at a single-digit rate, while television returns to growth.

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Market Outlook

The Americas region is expected to overtake Asia-Pacific as the most dynamic region.

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Industry Outlook

Travel and transport and pharmaceutical are forecast to be the fastest growing sectors in 2024.

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The Briefing

Ad spend growth tracks ahead of the economy and digital spend beats previous expectations. We have revised up our global ad spend forecasts based on improving outlooks in some of the biggest advertising markets.

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Spaces to Watch

From paid search to connected TV to paid social, discover what our experts have to say about the key areas of opportunity in the media landscape in 2024.

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Download the full report to uncover your Ad Spend forecasts

Download the latest report examining major shifts in ad spend by geography and by media channel across 56 markets.

AD SPEND FORECASTS

MAY 2024

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AD SPEND FORECASTS

DECEMBER 2023

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AD SPEND FORECASTS

DECEMBER 2023

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Visit dentsu website