Global CMOs
Industry sectors
Countries
Regions
Investing in Innovation to Get Ahead in a Dynamic Landscape
Learn how your peers are preparing their brands for a radically transformed future. Marketing’s mandate is widening and CMOs are looking at Media as a strategic lever for growth, while they strive to navigate the challenges and opportunities presented by the algorithmic era.
Media: A Strategic Pillar for Growth
The vast majority of Global CMOs report that media is being elevated into a very important, if not critical, driver for the growth of the business.
Critical
Very important
Significantly important
Moderately or not important
Industry Sectors Are Being Revolutionized
Most CMOs think that 5 years from now 50% or more of their organizations’ revenue will come from products, services, and business that don’t yet exist.
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Download the report to learn more about CMOs’ views when it comes to the economy, business performance, the role of marketing, media, and AI.
