Global CMOs
Industry sectors
Countries
Regions
AI IS RESHAPING THE MARKETING MANDATE AND PROFOUNDLY IMPACTING CMOS’ STRATEGIES
Overseeing the AI-led transformation of the marketing function is now a core CMO responsibility. To differentiate in a transformative environment, CMOs are prioritizing investment and optimization strategies with AI adoption at their core.
MEDIA IS THE CONNECTIVE TISSUE OF THE ALGORITHMIC ERA
The vast majority of Global CMOs report that, rather than just being a channel, media is being elevated into a very important, if not critical, driver for the growth of the business.
Critical
Very important
Significantly important
Moderately or not important
INDUSTRY SECTORS ARE BEING REVOLUTIONIZED
3 out of 10 Global CMOs think that 5 years from now as much as 70% of their organizations’ revenue will come from products, services, and businesses that don’t yet exist.
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