consumers
experts
forces
trends
Navigating an Evolving Landscape
In the next decade technology will completely envelop our experience of reality. At the same time, constraints created by what’s happening with the environment and the global population will force to re-examine tenets of our culture and how we think about economic growth.
In response to these pressures, consumers will increasingly lean on their mood states when making their shopping decisions and expect brands to be able to anticipate their emotional states and offer proactive solutions.
What Is the Insight to Foresight Pivot?
To succeed in the 2030s, brands must be able to pivot from insight to foresight to present consumers with emotive and instinctive solutions that will dictate not only whether they prefer a brand but also if a brand even crosses their radar in an AI-filtered and culturally reshaped reality.
Brands need to begin laying the foundation now to future-proof themselves, developing and adopting the predictive capabilities and anticipatory behaviors needed to differentiate and grow in this new era.
Meet your new customers
Respondents in our study say that by 2035 they would like to have an AI assistant that takes care of vetting the ads and promotions they’re being sent
All
Americas
EMEA
APAC
Know them before they know themselves
Global consumers would welcome brands being able to anticipate or predict what they want/need and pro-actively offering relevant and helpful products and services
Download the full report to find out more.
Download the full Consumer Vision 2035 report to learn how technology, culture, consumers and brands will transform throughout the next decade.
