FORCE 3
THE FUTURE OF CONSUMERS
INFINITE REINVENTION:
COMMERCE AS SELF-DISCOVERY
Supported by AI-rehearsal tool, by the compressed time it will take them to acquire new skillsets, and by advancements in healthcare and wellness, consumers will constantly test new lifestyles and behaviors. This will inform a move in consumerism from “buying based on what I need” to “buying based on who I want to become.”
A PARADIGM SHIFT IN CONSUMER EXPECTATIONS
Aided by their personal AI agents and striving for true originality, consumers evolve from individuals to complex ecosystems, seeking routes to creative reinvention.
Three key trends will shape this landscape:
TREND 01
TIME REWIRED
Freed from rigid schedules and embracing a more fluid labor-leisure balance, consumers invent new routines and moments that resonate with them.
TREND 02
SELF-PROTOTYPING
Consumers constantly test new lifestyles, behaviors, and even values, supported by AI rehearsal tools and advancements in healthcare & wellness.
TREND 03
THE CONSUMER CEO
Consumers perfect delegation to trusted AI partners – outsourcing purchases while setting overarching goals, values and budgets.
81%
of global consumers agree that the most significant purchases are the ones that help them unlock potential and change their lifestyles
73%
of global consumers agree that as automation scales it will be critical that brands and platforms allow them to ‘override’ what AI agents are doing on their behalf
A PARADIGM SHIFT IN CONSUMER EXPECTATIONS
Aided by their personal AI agents and striving for true originality, consumers evolve from individuals to complex ecosystems, seeking routes to creative reinvention.
Three key trends will shape this landscape:
TREND 01
TIME REWIRED
Freed from rigid schedules and embracing a more fluid labor-leisure balance, consumers invent new routines and moments that resonate with them.
TREND 02
SELF-PROTOTYPING
Consumers constantly test new lifestyles, behaviors, and even values, supported by AI rehearsal tools and advancements in healthcare & wellness.
TREND 03
THE CONSUMER CEO
Consumers perfect delegation to trusted AI partners – outsourcing purchases while setting overarching goals, values and budgets.
81%
of global consumers agree that the most significant purchases are the ones that help them unlock potential and change their lifestyles
73%
of global consumers agree that as automation scales it will be critical that brands and platforms allow them to ‘override’ what AI agents are doing on their behalf
PURCHASING BECOMES A PATHWAY TO OUR FUTURE SELVES
The AI-led toolset that will allow consumers to learn skills faster, the healthcare innovations that will upend conventional life stages, and the premium culture will increasingly place on true originality will create a new consumer mindset: overarching goals will be set to fulfill our desire to reinvent ourselves.
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