FORCE 2
THE FUTURE OF CULTURE
INGENUITY AWAKENED:
A HIGHER PREMIUM ON HUMAN CREATIVITY
The time we will have at our disposal to pursue creative endeavors, the skills that will suddenly be in our reach, and the broader availability of generative tools that will soon become a reality thanks to our partnership with AI will all be factors that contribute to putting originality on a higher pedestal than the one it stands on today.
A PARADIGM SHIFT IN HOW WE THINK ABOUT CULTURE
As the tech toolset we use to co-create with AI becomes democratized, culture will increasingly place a greater premium on originality and on human artistry that stands out in the sea of sameness.
Three key trends will shape this landscape:
TREND 01
LIFE CYCLE OBSOLESCENCE
Conventional life stages and generational understandings are upended as health and longevity expand, allowing consumers to re-visit and re-invent what comes next.
TREND 02
RESILIENCE RESKILLING
As more everyday tasks are comanaged with AI, consumers will need to upskill to maintain distinction.
TREND 03
ORIGINALITY AS MORAL MANDATE
As culture becomes increasingly generated, remixed, and replicated by machines, the act of creating something truly original transforms from a creative pursuit into table stakes for progress.
68%
of global consumers agree that as AI makes it easier to acquire new skills, they will be able to pursue a more careers and creative endeavors in their lifetime
88%
of global consumers agree that that as AI makes it easier for anyone to create, truly original ideals and artistry will become more important than ever
A PARADIGM SHIFT IN HOW WE THINK ABOUT CULTURE
As the tech toolset we use to co-create with AI becomes democratized, culture will increasingly place a greater premium on originality and on human artistry that stands out in the sea of sameness.
Three key trends will shape this landscape:
TREND 01
LIFE CYCLE OBSOLESCENCE
Conventional life stages and generational understandings are upended as health and longevity expand, allowing consumers to re-visit and re-invent what comes next.
TREND 02
RESILIENCE RESKILLING
As more everyday tasks are comanaged with AI, consumers will need to upskill to maintain distinction.
TREND 03
ORIGINALITY AS MORAL MANDATE
As culture becomes increasingly generated, remixed, and replicated by machines, the act of creating something truly original transforms from a creative pursuit into table stakes for progress.
68%
of global consumers agree that as AI makes it easier to acquire new skills, they will be able to pursue a more careers and creative endeavors in their lifetime
88%
of global consumers agree that that as AI makes it easier for anyone to create, truly original ideals and artistry will become more important than ever
COMPRESSED TIME TO PRODUCTIVITY UNLEASHES UNBOUND CREATIVITY
As technology, and more specifically AI, becomes a partner that we leverage to cocreate reality, we will start experiencing and thinking about culture in a different way – either as a result of this increased partnership or, in some cases, as a reaction, an opposition to it.
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