"Short-form series are built for how people actually watch: vertical, serialized, in spaces where they already gather. The episodes are short but the relationship is long, and that compounding is where a brand shows its ethos rather than states it. What excites me is that this is a genuinely new creative language - one where brands can express their voice and authenticity in full, and build an imaginaire rather than a message."

ISABELLE QUEVILLY, DIRECTOR CREATIVE SHOP NEMEA, META