Generative AI Takes Center Stage

TRENDS 1–3

Generative AI, a subset of Artificial Intelligence (AI), represents a groundbreaking shift in technology. It utilizes deep learning algorithms to create new content like images, text, and sound, with profound implications for various industries and society as a whole.

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Generative AI Takes Center Stage

TRENDS 1–3

Generative AI, a subset of Artificial Intelligence (AI), represents a groundbreaking shift in technology. It utilizes deep learning algorithms to create new content like images, text, and sound, with profound implications for various industries and society as a whole.

Read more

Generative AI Takes Center Stage

TRENDS 1–3

Generative AI, a subset of Artificial Intelligence (AI), represents a groundbreaking shift in technology. It utilizes deep learning algorithms to create new content like images, text, and sound, with profound implications for various industries and society as a whole.

Read more

EXPLORE THE TRENDS


Generative AI's rise in creativity, search, media planning, and activation will shape 2024.

TREND 1

The Rise of Generative Search

Generative search will revolutionize how people access information, from search engines to e-commerce platforms.

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TREND 2

Creativity Reimagined

Generative AI will elevate human creativity in writing and imagery.

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TREND 3

Generative Optimizations

Advertising production, targeting, and effectiveness will be streamlined through Generative AI.

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The Race To Monetization

TRENDS 4–7

Expect heightened competition among tech platforms, focusing on advertising and data protection.

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Download the full report to uncover the key trends

Download the full 2024 Media Trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape 2024, including generative AI's rise in creativity, search, media planning, and activation. Expect heightened competition among tech platforms, focusing on advertising and data protection. Brands must prioritize sustainable contributions to society, from safe online spaces to carbon efficiencies.

THE PACE OF PROGRESS 2024 MEDIA TRENDS

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THE PACE OF PROGRESS 2024 MEDIA TRENDS

© dentsu 2023

Contact Us
dentsu privacy notice
Visit dentsu website

THE PACE OF PROGRESS 2024 MEDIA TRENDS

© dentsu 2023

Contact Us
dentsu privacy notice
Visit dentsu website