Media Outlook

Digital ad spend is forecast to grow more slowly this year, while television is expected to decrease.

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Global digital ad spend is forecast to grow by 7.8% in 2023 – more than double the rate of the total market – to reach $424.3 billion.

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Slowdown or inflection point?

After doubling in the last five years, digital advertising spend enters a three-year cycle of single-digit growth.

01

Digital

Digital media maintains its growth trajectory.

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02

Television

Still influencing every step of the purchase funnel.

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03

Print

The pace of decline expected to slow.

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04

Out-Of-Home

Overall spend is set to reach $39.6 billion

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This year, digital is not forecast to experience double-digit growth. This has only happened twice in the last 20 years: in 2009 (financial crisis consequences) and in 2020 (COVID-19 pandemic).

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05

Audio

Forecast to grow by 3.8% in 2024.

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06

Cinema

Slowly recovering from the pandemic.

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Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad spend.

Global Ad Spend Forecasts Report: May 2023

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Download the full Global Ad Spend Forecasts report to make your most informed decisions in the road ahead.

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Global Ad Spend Forecasts

May 2023

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