FORCE 3
THE FUTURE OF COMMERCE
Consumer (Ec)Centricity
In the last few decades, consumers’ purchasing motivations, drivers and patterns have continually shifted as a result of profound transformations in their everyday lives. Consumers will start feeling that technology is cocooning their lives and that nature is constraining their lives and reshaping their culture.
Navigating an Evolving Landscape
In the 2010s
Consumers predicated their purchasing power based on need and choice.
Now, in the 2030s
Consumers align with ethical brands, basing their purchases on personal values.
As we look ahead to the 2030s
Consumers embrace their eccentricities and lean further into their passions and emotions when they actively engage with brands.
70%
of global consumers say that already today a significant share of the shopping decisions that they make in a week is influenced by the mood they’re in at the time of purchase.
46%
say they wish they were even more impulsive.
Download the full report to find out more.
Download the full Consumer Vision 2035 report to learn how technology, culture, consumers and brands will transform throughout the next decade.
