FORCE 1
THE FUTURE OF TECHNOLOGY
SYMBIOTIC SYSTEMS:
AI AS A MULTIPLIER OF HUMAN POTENTIAL
The proliferation of personal, individualized, consumer-side agents will create a new paradigm in which humans will co-create reality with technology, as AI multiplies our ability to get things done, acquire new skills, and overcome our challenges.
A PARADIGM SHIFT IN OUR RELATIONSHIP WITH TECHNOLOGY
Technology dissolves the barrier between mind and machine, creating a new paradigm where humans co-create with AI.
Three key trends will shape this landscape:
TREND 01
THE PARALLEL PRESENCE
AI agents move beyond prompts to partnership as precise digital proxies allow consumers’ personas to inhabit multiple spaces at once.
TREND 02
SUBJECTIVE SCRIPTS
Deeper data sets become essential to feed the algorithm of the individual and hack the ecosystems around them.
TREND 03
HYBRID CONSCIOUSNESS
Technology cements singularity of human and machine. AI becomes a second, real-time brain that allows humans to acquire new skillsets at exponential pace.
77%
of global consumers expect that 5 years from now brands will develop products and services that are catered to the behaviors their AI agents display in the platforms they use
85%
of global consumers agree that in the future technology will substantially reduce the time it takes to learn how to do new things
A PARADIGM SHIFT IN OUR RELATIONSHIP WITH TECHNOLOGY
Technology dissolves the barrier between mind and machine, creating a new paradigm where humans co-create with AI.
Three key trends will shape this landscape:
TREND 01
THE PARALLEL PRESENCE
AI agents move beyond prompts to partnership as precise digital proxies allow consumers’ personas to inhabit multiple spaces at once.
TREND 02
SUBJECTIVE SCRIPTS
Deeper data sets become essential to feed the algorithm of the individual and hack the ecosystems around them.
TREND 03
HYBRID CONSCIOUSNESS
Technology cements singularity of human and machine. AI becomes a second, real-time brain that allows humans to acquire new skillsets at exponential pace.
77%
of global consumers expect that 5 years from now brands will develop products and services that are catered to the behaviors their AI agents display in the platforms they use
85%
of global consumers agree that in the future technology will substantially reduce the time it takes to learn how to do new things
FROM AN IMAGINED TO AN INFORMED PERSPECTIVE ON FUTURE ARTIFICIAL INTELLIGENCE
AI adoption across an increasing number of everyday use-cases will continue to grow. But while a couple of years ago consumers’ understanding of the opportunities AI would open up for them was largely imagined, now it is informed and based on existing experience and exposure.
FROM AN IMAGINED TO AN INFORMED PERSPECTIVE ON FUTURE ARTIFICIAL INTELLIGENCE
AI adoption across an increasing number of everyday use-cases will continue to grow. But while a couple of years ago consumers’ understanding of the opportunities AI would open up for them was largely imagined, now it is informed and based on existing experience and exposure.
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