THE GEN Z PARADOX: THEY ARE MOST LIKELY TO MAKE AN EFFORT TO AVOID ADS ON STREAMING, BUT THE MOST LIKELY TO BE REACHED
11%
of gen zers
Pay for 4 or more streaming subscription services to watch TV shows.
69%
of gen zers
Use lower-tier, ad-supported options.
14%
of gen zers
Splurge on higher-tier, ad-free options.
