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EXPLORE THE REPORT
From the big screen to the vertical one, start with the headlines or jump straight to the themes that matter most to you.
A TRANSFORMED VIEWING EXPERIENCE
How TV-born stories and anime arcs are bringing Gen Z back to cinemas.
the rise of microdramas
Why one in five consumers now watch them, and half would act on featured brands.
the power of ip x brand integrations
How beloved franchises turn fans into followers, researchers and buyers
