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case study: happy gilmore 2 x subway

01	BRIEF Subway was looking to tap into a premium streaming opportunity with globally recognized talent.
02	SOLUTION Leveraging relationship with Happy Madison and Netflix, we developed and launched a massive film partnership with Happy Gilmore 2 that featured multiple touchpoints. HG2 had the largest U.S. opening weekend of all time for a Netflix film.
03	RESULTS Double-digit increase in awareness, brand opinion, recommendations, purchase intent, and conversion rates. 2.7B earned media impressions across extensive social/digital strategy, creative packaging, limited-edition collectible cups, sweepstakes, IRL events - placing Subway at the center of a pop-culture moment 250M + views via premium placements on TikTok, YouTube, IG and social with premium celebrity talent 1.6 million + Happy Gilmore 2 meals and collectibles sold to date. Savings of $2M+ USD for Subway who became an integral part of the film at a fraction of the cost of other brand partners..

BRIEF

Subway was looking to tap into a premium streaming opportunity with globally recognized talent.

SOLUTION

Leveraging relationship with Happy Madison and Netflix, we developed and launched a massive film partnership with Happy Gilmore 2 that featured multiple touchpoints. HG2 had the largest U.S. opening weekend of all time for a Netflix film.

RESULTS

Double-digit increase in awareness, brand opinion, recommendations, purchase intent, and conversion rates.

2.7B earned media impressions across extensive social/digital strategy, creative packaging, limited-edition collectible cups, sweepstakes, IRL events - placing Subway at the center of a pop-culture moment

250M + views via premium placements on TikTok, YouTube, IG and social with premium celebrity talent

1.6 million + Happy Gilmore 2 meals and collectibles sold to date.

Savings of $2M+ USD for Subway who became an integral part of the film at a fraction of the cost of other brand partners..

WHERE COULD YOUR BRAND ENTER THE OPPORTUNITY?

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