STREAMING SERVICES AND BROADCAST TV ARE THE PREFERRED VIEWING AVENUE FOR FEATURE LENGTH MOVIES
Question "HOW OFTEN DO YOU WATCH FEATURE LENGTH MOVIES IN THE FOLLOWING WAYS?”
WHAT THIS MEANS
The living room remains a powerful stage for brands, but it's increasingly powered by streaming. As audiences gravitate toward subscription streaming services and broadcast TV for movie viewing, brands have a greater opportunity to connect through premium content, where attention is sustained and storytelling can amplify brand impact.
25%
STREAMING PLATFORMS ARE THE PREFERRED FORMATS FOR VIEWING FEATURE LENGTH MOVIES WITH RESPONDENTS STATING DAILY (24%) TO WEEKLY (25%) CONSUMPTION
42%
PHYSICAL FORMATS (40%) AND PAY PER VIEW (42%) ARE THE OPTIONS THAT ARE MOST LIKELY TO BE ALTOGETHER AVOIDED.
