20%

INSIGHT 06 OF 10

The theatrical releases of anime arcs are capturing gen zers’ excitement and poised to perform well in china

cohorts

regional

MOVIE GENRES COHORTS ARE MOST EXCITED ABOUT

men

live action franchise blockbusters

115i

women

no over-indexation

Gen Z

theatrical release of anime arc

160i

Millennial

theatrical release of a tv show arc

128i

Gen X

historical or biopic

104i

boomers

no over-indexation

WHAT THIS MEANS

No single genre wins everywhere. Anime arcs excite Gen Z and China (160i), while Millennials want TV show arcs (128i). Abroad, horror leads in Malaysia (156i) and art-house in Italy (176i). Match the genre to your audience and market.

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INDEX ABOVE 100 = MORE LIKELY THAN THE GLOBAL AVERAGE

MOVIE GENRES NATIONAL AUDIENCES ARE MOST EXCITED ABOUT

tour or concert films

140i

canada

documentaries

119i

france

no over-indexation

germany

horror

113i

italy

indie/ art-house

176i

spain

blockbuster

112i

tour or concert films

140i

australia

horror

117i

china

anime arc

160i

india

historical / biopic

154i

japan

anime arc

115i

malaysia

horror

156i

INDEX ABOVE 100 = MORE LIKELY THAN THE GLOBAL AVERAGE

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