GEN ZERS AND MILLENNIALS ARE SIGNIFICANTLY MORE LIKELY TO SPLURGE ON A HIGHER NUMBER OF STREAMING SUBSCRIPTIONS
Question "HOW MANY STREAMING SUBS DO YOU PAY FOR TO WATCH TV SHOWS?"
54%
PERCENTAGE OF BOOMERS REPORTING NOT PAYING FOR ANY STREAMING SERVICE
WHAT THIS MEANS
Younger audiences are investing heavily in streaming ecosystems, making them more accessible through a wider range of premium content environments. Brands should adopt a multi-platform approach to maximize reach and relevance.
