AUDIENCES ARE MORE PROTECTIVE WHEN IT COMES TO PERSONAL INFO (E.G., EMAIL ADDRESS, PHONE NUMBER, ETC.)
Question "SEEING MY FAVORITE ENTERTAINMENT FRANCHISE/CHARACTER FEATURED ON A BRANDED PRODUCT WOULD MAKE ME SHARE PERSONAL INFO WITH THE BRAND"
WHAT THIS MEANS
Entertainment IP can help overcome consumer reluctance to share personal information, particularly among younger audiences. For brands, fan-led partnerships and value exchanges can be an effective way to increase participation, first-party data collection and customer engagement.
