ENTERTAINMENT IS A DRIVING FORCE IN THE CREATOR ECONOMY AND ITS INFLUENCE OVER CONSUMERS
Influencers focused on entertainment are the most followed category of creator across all regions.
#1
MOST FOLLOWED ACROSS NA, EMEA, AND APAC
“I follow influencers who post about entertainment content I am a fan of”
Dentsu Consumer Navigator Research, 2025
+73%
ATTENTION OVER BRAND-LED ADS
Influencer-led content captures up to 73% more attention than brand-led ads
