RECOGNIZABLE IP IS ALSO A POWERFUL TOOL FOR LESS KNOWN BRANDS LOOKING FOR VISIBILITY
Question "SEEING MY FAVORITE ENTERTAINMENT FRANCHISE/CHARACTER FEATURED ON A BRANDED PRODUCT WOULD MAKE ME RESEARCH THE BRAND"
42%
to
45%
OF MILLENNIALS (42%) AND GEN ZERS (45%) SAY THEY'D RESEARCH BRANDS THAT FEATURE THEIR FAVORITE ENTERTAINMENT TITLES
WHAT THIS MEANS
Recognizable entertainment IP can significantly amplify brand discovery, with younger audiences particularly likely to research brands that align with the franchises and characters they already love.
