58%

case study: the golden pear affair x native

01	BRIEF Craft a compelling narrative that highlights Native’s clean and effective beauty products and reinforces the brand’s central message: you deserve better, choose the better for you option.
02	SOLUTION Dentsu Entertainment developed and produced a romantic adventure "The Golden Pear Affair", a vertical series starring two of the genre's biggest stars. The series will drive awareness to Native's new product line which is an integral part of the story. For a very competitive price tag P&G Studios has added to their IP library with premium storytelling that can be monetized.
03	RESULTS Full content launched February 2026 on thegoldenpearaffair.com. Embedded shoppable opportunities that link directly to Native product pages - turning content engagement into commerce. Earned media praising P&G/Native's innovative content strategy.

Speak with our team about turning these findings into a measurable strategy.

entertainment spotlight