The Race to Monetization
TRENDS 4–7
Digital advertising spend is forecasted to grow at a modest 6.6% compound annual growth rate from 2023 to 2025. This growth rate is noteworthy, as single-digit increases have occurred only twice in the past two decades – during the 2009 financial crisis and the 2020 COVID-19 pandemic.
The Race to Monetization
TRENDS 4–7
Digital advertising spend is forecasted to grow at a modest 6.6% compound annual growth rate from 2023 to 2025. This growth rate is noteworthy, as single-digit increases have occurred only twice in the past two decades – during the 2009 financial crisis and the 2020 COVID-19 pandemic.
The Race to Monetization
TRENDS 4–7
Digital advertising spend is forecasted to grow at a modest 6.6% compound annual growth rate from 2023 to 2025. This growth rate is noteworthy, as single-digit increases have occurred only twice in the past two decades – during the 2009 financial crisis and the 2020 COVID-19 pandemic.
EXPLORE THE TRENDS
Expect heightened competition among tech platforms, focusing on advertising and data protection.
Download the full report to uncover the key trends
Download the full 2024 Media Trends report to make your most informed decisions in the road ahead. Explore ten trends that will shape 2024, including generative AI's rise in creativity, search, media planning, and activation. Expect heightened competition among tech platforms, focusing on advertising and data protection. Brands must prioritize sustainable contributions to society, from safe online spaces to carbon efficiencies.
