A new media landscape is emerging, one that balances efficiency and innovation.
Read our deep dive in partnership with Raconteur. If speculation is to be believed, the future of advertising will be a better one. Campaigns will be greener, cleaner and more equitable. Personalisation will prove a boon for audiences and brands alike - and agencies will embrace, with open arms, a spate of oncoming innovations.
Dentsu Global Ad Spend Forecasts allows you to discover the latest trends and forecasts shaping the media landscape as global advertising spend is projected to surge by $23.0 billion, reaching an impressive $727.9 billion. Dive into the digital realm where growth is set to soar by 7.8% ($30.6 billion) year over year, revolutionizing the way brands connect with audiences.
Amidst economic headwinds, find out how our industry is rising to the climate emergency challenge by investing in effective carbon management solutions. Explore the strategies being adopted to reduce carbon impact and create a more sustainable future for media.
The $727.9 Billion Opportunity
Global advertising spend is forecast to increase by $23 billion in 2023 to reach $727.9 billion.
A Slowing of Pace
Facing continued economic headwinds and fewer media events, the pace of growth is expected to slow from 7.9% in 2022 to 3.3% in 2023.
AI Makes Search Soar Ahead
Search investment remains strong at $150 billion and 8.9% growth in 2023. Search behavior is expanding from traditional search engines to social media and commerce platforms with innovation in search powered by AI.
Global Ad Spend Forecasts
CEO, Media International Markets, dentsu
Welcome to our midyear update to the dentsu Global Ad Spend Forecasts. We share the most significant trends from the data collected by our investment analysts across 58 markets – and the key implications for media decision makers.
Global Ad Spend Forecasts Report: May 2023
Download the full Global Ad Spend Forecasts report to make your most informed decisions in the road ahead.