Spaces to Watch

We examine five key areas of opportunity in the media landscape in 2023.

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It is critical for marketers to monitor the expanding areas in the media landscape to make the most of their advertising investment.

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Search enters a new era

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Carbon media efficiency mitigates ad spend impact on the planet

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Scaling retail media sparks new questions

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Brand assurance protects digital spend

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Streaming TV is now mainstream

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Ad spend investment in search is predicted to grow by 8.9% to reach $150 billion in 2023.

Global Ad Spend Forecasts Report: May 2023

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Download the full Global Ad Spend Forecasts report to make your most informed decisions in the road ahead.

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Global Ad Spend Forecasts

May 2023

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