Spaces to Watch

We examine five key areas of opportunity in the media landscape in 2023.

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It is critical for marketers to monitor the expanding areas in the media landscape to make the most of their advertising investment.

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Search enters a new era

Carbon media efficiency mitigates ad spend impact on the planet

Scaling retail media sparks new questions

Brand assurance protects digital spend

Streaming TV is now mainstream

Ad spend investment in search is predicted to grow by 8.9% to reach $150 billion in 2023.

Global Ad Spend Forecasts Report: May 2023

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Download the full Global Ad Spend Forecasts report to make your most informed decisions in the road ahead.

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Global Ad Spend Forecasts

May 2023

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