Real Impact Starts with Data and Identity
Transform fragmented data into customer clarity with our next-gen data and identity platform—gain deeper insights, personalize at scale, and drive profitable growth, all with privacy at the core.
Our best-in-class capabilities set us apart from the competition
Complete identity ownership
Transparency & fidelity
Interoperability & flexibility
Zero-copy, zero-share
Create a unified customer view across all touchpoints
Our identity resolution capability transforms fragmented data into person-based IDs, giving you a unified view of customers and prospects—without relying on third-party cookies. You can seamlessly activate, engage, and measure across every touchpoint. Instantly recognize website visitors—even when anonymous—and deliver more relevant, personalized experiences.
Connecting 1.4B+ people, including 268MM US dentsu.IDs, 9.1B devices, and panel dataset across 70+ markets.
Match rate globally 60%+ identification rate of anonymous US site visitors.
Enrich customer profiles with the industry’s highest-quality data
Enrich your database with high-quality third-party data to create a more complete, dynamic view of every customer and prospect. We source the best industry datasets tied to real-person IDs, offering unmatched accuracy, coverage, and both descriptive and predictive powers. With our data solutions, you can expand your reach, enhance targeting and segmentation, and achieve higher ROI through improved personalization and engagement.
Attributes across both consumer and B2B solutions
Coverage of all U.S. households & individuals age 18+
Engage customers at the right moment, any channel
With our unparalleled identity portability, our solutions seamlessly integrate into your existing tech stack and with leading publishers and ad-tech connections for addressable media. We also complement and enhance leading CDPs. Our flexibility and interoperability empower you to activate your audiences at the right time, across any channel that matters.
Triggered emails:
Average lift in revenue
Media retargeting:
Average lift in ROAS
Collaborate and Innovate around enhanced customer insights
Our capabilities empower privacy-first data collaboration by unifying information across partners to enable advanced identity management and person-level analytics. Leverage cross-platform measurement, closed-loop reporting, and audience building to drive smarter marketing decisions. Activate insights across channels and optimize performance with confidence to unlock new growth opportunities.