Insights That Drive What’s Next
Explore curated perspectives, expert commentary, and forward-thinking ideas — all selected to help you navigate what’s now and what’s next.
NEWS RELEASE
Dentsu Named a Leader in The Forrester Wave™ for Media Capabilities
Recognized for our industry-leading audience strategy, marketing performance, operational excellence, and global scale, to innovate and create impact for our clients.
ARTICLE
Unleashing Dentsu’s AI and Neuroscience Capabilities for Marketing Excellence
Discover how dentsu’s Measurement Engine redefines creative performance, delivering a 120% increase in CTR and 43% decrease in cost per application from optimized social assets.
ARTICLE
5 Ways AI and Neuroscience are Redefining Content Production
Dentsu’s Joe Newcombe shares five ways marketers can use AI and neuroscience to boost creative performance and drive results.
CASE STUDY
Reducing the Time to Media Insights by 90% Using Azure AI
Dentsu used Microsoft Azure AI Foundry and Azure OpenAI Service to build a predictive analytics copilot. See how it helps cuts time to insight by 90%, and reduces analysis costs for clients.
THOUGHT LEADERSHIP
Inside Dentsu’s Data Strategy: Driving Global Personalization with AI and Identity
Dentsu’s Gerry Bavaro shares how dentsu uses digital identity resolution and AI to power personalized marketing at scale, and why identity must be a brand’s foundation.
THOUGHT LEADERSHIP
Solving 3 Real World Challenges with Adobe GenStudio dentsu+
Dentsu’s Ed Forman spotlights marketing roadblocks across three industries and how Adobe GenStudio dentsu+ helps brands overcome them with speed and precision.
NEWS RELEASE
Dentsu Leverages Data & Identity Platform to Establish End-to-End Measurement across The Trade Desk
Advertisers can now understand user-level sales lift across their identified audiences in collaboration with Unified ID 2.0
NEWS RELEASE
Unlocking Meta’s Hidden Insights with Tobiras to Maximize Campaign Performance
Tobiras connects first-party data with Meta’s Advanced Analytics to find insights and drive algorithm-era marketing. Learn more about the key features.
CASE STUDY
How FreeWheel + dentsu are upleveling CTV audience targeting
Dentsu leaders share how they’re raising the bar for audience targeting by upleveling FreeWheel’s identity and bidding tools.
THOUGHT LEADERSHIP
From Creator to Conductor: What it Looks Like to Embrace AI
From better briefs to tackling grocery inflation, learn how dentsu is using AI to unlock creativity and solve real customer problems.
THOUGHT LEADERSHIP
AI is Reshaping the Role of Data. Here’s What’s to Come.
Dentsu’s Shirli Zelcer shares how generative AI is transforming data’s role, from mapping journeys to unlocking new untapped sources, and what to expect for the future.
NEWS RELEASE
Hy-Vee’s RedMedia Partners with dentsu to Launch Hy-Vee ID
Hy-Vee partnered with dentsu to develop an offering that provides transparency into audience access and allows brands to tailor their marketing strategies so they can meet specific goals.
THOUGHT LEADERSHIP
Dentsu’s Shirli Zelcer on Data, AI, and Showing Up Authentically
In this podcast episode with SiriusXM Media, Shirli Zelcer shares how clarity, curiosity, and authenticity are reshaping leadership in the age of AI and data.
CASE STUDY
Dentsu’s Custom Targeting Unlock New Audiences with Amazon Ads
Using API integration with Amazon Ads, dentsu activated tailored media campaigns that boosted favorability and preference with key demographics. See how they did it.
ARTICLE
Redefining Content Speed and Scale with Dentsu + Adobe
Adobe GenStudio dentsu+ combines proprietary AI and data solutions into one tool to help brands meet growing content demands without sacrificing quality or speed.
NEWS RELEASE
Secure, Scalable Identity Matching by dentsu, Now Available in Snowflake
Dentsu’s Identity Connector helps businesses match and analyze customer data without sharing PII. And now it’s integrated directly with Snowflake.
ARTICLE
Dentsu Launches a Platform to Redefine Influencer Marketing in EMEA
Learn how Dentsu blends Gen AI, real-time insights, and global creator access to optimize influencer campaigns and link them to business results.