WHAT YOU’LL DISCOVER
Engage with movies & TV regularly
Microdrama viewers would research a featured brand
Would engage with brands tied to their favorite IP
8,400 CONSUMERS • 12 MARKETS • 20-MIN READ
Theaters are winning back Gen Z, microdramas are going mainstream, and fandom now drives purchases. See where audiences are watching, and how brands can earn a place in the story.
meet dentsu entertainment IN cannes
As the first Headline Partner of MIP BrandWorks, we are bringing brands, creators and entertainment together all week. Come and find us.
inside the REPORT
The research behind our MIPCOM conversations. See how audiences respond to brands in movies, TV and microdramas, and what separates memorable integrations from missed opportunities.
A TRANSFORMED VIEWING EXPERIENCE
69% engage with movies and TV regularly. See how TV-born stories and anime arcs are bringing Gen Z back to the cinema.
THE RISE OF MICRODRAMAS
1 in 5 consumers now watch microdramas. Find out why viewers tolerate ads and how featured brands get noticed.
the power of ip x brand integrations
64% would engage with brands tied to their favorite IP. Learn how fandom turns into following, research and purchase.
ways into entertainment
Whatever your starting point, there's a route into the stories audiences love.
FIND YOUR FIT
Map the fandoms, formats and moments that match your audience.
WRITE YOURSELF IN
Join productions early, so your brand feels native to the narrative.
MAKE YOUR OWN
Create original series, from feature-length to microdrama, built around your brand.
PARTNER WITH THE BIGGEST
Team up with major franchises and platforms for campaigns fans actually seek out.
OWN A STAKE
Invest in premium content and IP that keeps delivering value.
