Documentaries are more popular in north America, while apac drives the interest in concert films
WHAT THIS MEANS
Blockbuster franchises remain the biggest draw for cinema audiences, but strong interest in horror and theatrical extensions of TV series shows that consumers are seeking both spectacle and deeper story worlds.
Art house pictures and concert films are the least anticipated options.
For brands, this creates opportunities to align with culturally relevant content that attracts highly engaged and passionate audiences.
WHAT THIS MEANS
Content preferences vary significantly by region, with documentaries resonating more strongly in North America and concert films gaining greater appeal in APAC. For brands, this highlights the importance of tailoring entertainment partnerships and integrations to local audience interests rather than relying on a one-size-fits-all approach.
