44%
HAVE 2 OR MORE STREAMING SERVICES
WHAT THIS MEANS
Nearly half of consumers pay for two or more streaming services, signaling a strong appetite for premium content and a willingness to pay for access to favorite shows. For brands, this expands opportunities to reach engaged audiences across multiple streaming ecosystems rather than relying on a single platform.
"I PAY FOR FOUR OR MORE SUBS TO WATCH TV SHOWS"
WHAT THIS MEANS
Consumers in markets such as the US, UK and India are particularly invested in streaming, subscribing to multiple services to access the content they want. For brands, this highlights the need for a diversified entertainment strategy that follows audiences across platforms, content partnerships and viewing environments.
