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36%

INSIGHT 02 OF 10

Microdramas are breaking through among gen z and millennial audiences

Question "WHAT IS YOUR RELATIONSHIP WITH MICRODRAMAS?"

chart
by the numbers
67%

OF BABY BOOMERS HAVE NOT EVEN HEARD OF MICRODRAMAS

WHAT THIS MEANS

Microdramas are gaining the most traction among Gen Z and Millennials, making them a valuable channel for brands looking to engage younger audiences through short-form, story-led content.

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