62%
WATCH MICRODRAMAS FOR LONGER THAN 1 HOUR PER SESSION
WHAT THIS MEANS
Despite their short-form format, microdramas drive sustained engagement, creating opportunities for brands to reach audiences through longer viewing sessions than many may expect.
“MY MICRODRAMA VIEWING SESSIONS LAST MORE THAN 2 HOURS”
WHAT THIS MEANS
Gen Z and North American viewers are most likely to binge microdramas, making these audiences particularly attractive for brands seeking deeper engagement within the format.
