Audiences are more protective when it comes to their personal info (e.g., email, etc.)
Question "SEEING A BRAND FEATURED IN A MICRODRAMA WOULD MAKE ME SHARE PERSONAL INFO WITH IT"
40%
OF MILLENNIALS ARE MORE LIKELY TO SHARE PERSONAL INFO WITH BRANDS INTEGRATED INTO MICRODRAMAS
WHAT THIS MEANS
While consumers remain cautious about sharing personal information, brand integrations in microdramas can help build trust and improve willingness to engage, particularly among Millennials and APAC audiences.
