Microdramas can provide to brands a boost in social media following
Question "SEEING A BRAND FEATURED IN A MICRODRAMA WOULD MAKE ME FOLLOW IT ON SOCIAL MEDIA"
25%
OF EMEA RESPONDENTS REPORT THAT THEY ARE LESS LIKELY TO FOLLOW A BRAND ON SOCIAL MEDIA IF THEY ARE FEATURED IN A MICRODRAMA
WHAT THIS MEANS
Microdrama integrations can extend beyond brand awareness to drive tangible audience actions, with nearly half of viewers saying they would be more likely to follow a brand on social media after seeing it featured in content.
