Microdrama integrations are also a powerful way to introduce audiences to brands they did not know before
Question "SEEING A BRAND FEATURED IN A MICRODRAMA WOULD MAKE ME RESEARCH TO LEARN MORE ABOUT IT"
55%
APAC VIEWERS ARE MOST LIKELY TO RESEARCH BRANDS THEY SEE BEING FEATURED IN THIS TYPE OF CONTENT
57%
MILLENNIAL VIEWERS ARE MOST LIKELY TO RESEARCH BRANDS THEY SEE BEING FEATURED IN THIS TYPE OF CONTENT
WHAT THIS MEANS
Microdrama integrations can drive active brand discovery, with half of viewers saying they would research a brand after seeing it featured in content, making the format a powerful tool for building awareness and consideration.
