1 IN 3 RESPONDENTS WOULD LIKE A BRAND MORE IF IT INTEGRATES INTO THEIR FAVORITE ENTERTAINMENT IP
Question "SEEING MY FAVORITE ENTERTAINMENT FRANCHISE/CHARACTER FEATURED ON A BRANDED PRODUCT WOULD MAKE ME LIKE THE BRAND"
WHAT THIS MEANS
Integrating with popular entertainment franchises and characters can strengthen brand affinity, particularly among Gen Z, Millennials and APAC audiences, making IP partnerships a powerful way to tap into existing fan passion and cultural relevance.
