CONVERSATION OVER RECOGNIZABLE IP CAN ALSO PROVIDE AN OPPORTUNITY FOR BRANDS TO GAIN FOLLOWERS ON SOCIAL MEDIA
Question "SEEING MY FAVORITE ENTERTAINMENT FRANCHISE/CHARACTER FEATURED ON A BRANDED PRODUCT WOULD MAKE ME FOLLOW THE BRAND ON SOCIAL MEDIA"
40%
OF MILLENNIALS WOULD FOLLOW BRANDS THAT FEATURE BELOVED FRANCHISES AND CHARACTERS
WHAT THIS MEANS
Entertainment IP can turn passive audiences into active brand advocates, with younger consumers particularly likely to follow brands that partner with franchises they love. For brands, the right entertainment partnership can drive social growth as well as engagement.
