Media Outlook

Digital ad spend is forecast to grow more slowly this year, while television is expected to decrease.

Download the Report
.8%

Global digital ad spend is forecast to grow by 7.8% in 2023 – more than double the rate of the total market – to reach $424.3 billion.

Continue Reading

Slowdown or inflection point?

After doubling in the last five years, digital advertising spend enters a three-year cycle of single-digit growth.

01

Digital

Digital media maintains its growth trajectory.

Continue reading
02

Television

Still influencing every step of the purchase funnel.

Continue reading
03

Print

The pace of decline expected to slow.

Continue reading
04

Out-Of-Home

Overall spend is set to reach $39.6 billion

Continue reading

This year, digital is not forecast to experience double-digit growth. This has only happened twice in the last 20 years: in 2009 (financial crisis consequences) and in 2020 (COVID-19 pandemic).

Download the Report
05

Audio

Forecast to grow by 3.8% in 2024.

Continue reading
06

Cinema

Slowly recovering from the pandemic.

Continue reading

Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad spend.

Global Ad Spend Forecasts Report: May 2023

Download Now

Download the full Global Ad Spend Forecasts report to make your most informed decisions in the road ahead.

00

Back to Overview

Previous

02

Read Market Outlook

Next

03

Read Spaces To Watch

Next

Global Ad Spend Forecasts

May 2023

© dentsu 2023

Contact Us
dentsu privacy notice
Visit dentsu website